Impact of Spectators’ Perceptions of Corporate Social Responsibility on Regional Attachment in Sports: Three-Wave Indirect Effects of Spectators’ Pride and Team Identification

The professional sports events industry is becoming immensely popular due to a global social shift toward larger numbers of spectators at and an ever-increasing variety such events. This study aimed investigate the impact spectators’ perception corporate responsibility on regional attachment by applying identity theory. present introduces two mediators, namely, pride team identification, enlighten relationship between attachment, thus contributing literature in sports. quantitative used time-lagged approach collect data three waves time interval one week final sample consisted 511 respondents (i.e., spectators). Hierarchical regression analysis bootstrapping was utilized analyze hypothesis. We found that perceptions positively influenced their this mediated pride. In addition, influences identification. These findings provide new directions for understanding responsibility, pride, contexts. practical theoretical implications are discussed.